Get to Know Faros Health | Abigail Fortson

Describe your role at Faros Health.

At Faros Health, I lead our go-to-market strategy as the founding Account Executive, which basically means I’m the one making sure we’re telling the right story to the right people in the right way.

I work on everything from figuring out how to position what we do, to finding new ways to connect with our audience. It’s part strategy, part creativity, and a lot of collaboration—which I love. My job is all about making sure Faros Health stands out and that our amazing work reaches the people who need it most.  

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Why did you choose to work in healthcare?  

I’ve always been fascinated by the human body and passionate about helping people, but our healthcare system often feels like it separates the two. That’s why I love what I do—I get to bridge that gap, helping people navigate healthcare in a way that’s simpler, more personal, and truly meaningful. It’s about making a complex system feel human again.

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What are you currently working on that you are most excited about?

I love showing people our platform and watching them realize that healthcare doesn’t have to be so complicated. Also, driving revenue—spoken like a true salesperson!  

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What's your favorite core value and why?  

"Go Boldly" is my favorite because real change happens when we embrace challenges, take risks, and push boundaries.

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Outside of work, where would we find you?  

You’ll usually find me either teaching Pilates, on a long walk with my dog Calzone, or at Home Depot for the next home project I’ve decided to tackle. I also have a bit of a habit of doom scrolling on Zillow, getting lost in all the amazing (and sometimes out-of-reach) properties.